Those days are long gone.
Now, thanks to Yelp, Google Reviews, and discovery apps like Zomato, eatery-owners have precious little to do with our dining expectations.
Now, we decide where to eat before even leaving our house. We base our decisions on the opinions and ratings of previous patrons. Social sharing means one small step in favor of the free market, and one giant loss of control for restaurant owners.
The thing is — online reviews are not some long-awaited solution to the unfulfilled dining expectations of patrons. Furthermore, they certainly don’t satisfy the corporate need for impartial data about customer experience.
Here are three reasons why: