The core of the retail audit process is gathering in-store data that answers specific questions.
The entire process starts with defining these questions.
How many locations will be included in the project?
Are these urban, rural, or both?
Do some locations take priority over others in the overall project timeline?
What information needs to be gathered at each location?
Is there a merchandising element to the project?
Who is the point-of-contact to oversee the project?
Define the standards and communication expectations when monitoring the project.
Every company faces unique challenges, which is why every retail audit project will include specialized planning.
In general, a foundational retail audit process follows these steps:
- Define your goals
- Plan your criteria
- Gather in-store data
- Review results
- Take action
- Monitor activity