To attract guests, businesses usually invest in architectural planning, construction, managers, public relations, rent, advertising, décor, and countless other things.
Attracting customers is only the first part of the strategy. The real focus should be on building brand loyalty to ensure customers keep coming back time and time again.
The goal of Hospitality Mystery Shopping is to maximize sales performance and support service standards through active quality assurance measurement.
Here are a few reasons to invest in such a program: