Overall, the focus of your Retail Merchandising plan should make finding and purchasing your products an enjoyable process for shoppers.
A successful plan should:
Eliminate shopper confusion
Providing the right selection of the right products in the right location at the right time.
Encourage purchase of your product
A distinct and eye-catching display draws the interest of shoppers towards your products on the shelves.
Provide actionable data
A consistent influx of data — including in-store photos, product counts, shelf positioning, and more.