“Product placement just ain’t what it used to be—and boy, is that a good thing. What originated as an old-school Hollywood function to beat housewives over the head with brand names and ‘must-have’ products, has transformed into a modern, data-driven marketing tool that works for everyone involved.”
“The law [California Consumer Privacy Act] requires businesses to disclose what personal information they collect from consumers at or before the time it is collected. It gives state residents the right to request data collected about them be deleted and to forbid a business from selling it.”
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