“Gender-neutral fashion is heavily influenced by younger, Gen Z consumers who are more vocal when it comes to expressing themselves and what they stand for. They’re thinking creatively and outside of the box. Many of them, like McCann, shop secondhand clothing on platforms such as Poshmark and Depop. As this demographic gains more spending power, analysts’ say, this is another facet of fashion that brands cannot ignore.”
“Retailers thought digital shopping would forever alter consumer behavior, but actually, it’s the implicit capabilities behind e-commerce that are feeding more widespread, and potentially daunting, change.
The power of shared information from everyday consumers via social media, the ability to buy with digital money, the resulting awareness of how our data is being used – these offspring of digital commerce are now encircling it, reshaping it and requiring fluid change.”