For my first project, I needed to perform a weekly display survey at twenty stores in Houston, Texas. We typed up the reports for the information that had been gathered on a paper form.
My next project was gathering retail cigarette pricing in the Houston area. As business grew past state lines and into the rest of the U.S., we began to figure out how to utilize others to gather this information.
So, I began interviewing people to work as representatives of our growing organization. Pre-internet, this meant placing ads in local newspapers, scheduling in-person interviews, and training new hires face-to-face. It was during this time that I met many of the people that would stay with me for many years.
Through word of mouth and the help of our national network of representatives who gathered the data, we were soon conducting surveys all over the country for many different clients.