This company’s business philosophy and keys to success can be applied to any small business by using some of the fundamentals taught to children — treat everyone with respect, integrity, and maintain a high ethical standard. Furthermore, emphasize quality from the ground up. If an opportunity is identified, find a way to do something with it.
Initially, mystery shopping was the core business for Customer Impact. Growth of social media has reduced demand for mystery shopping services. Scott’s experience in on-site merchandising analysis resulted in a shift in the company’s core business. As a result, a new company is being spun out that involves using 3rd party affiliates to enter stores and assist with implementation of marketing/merchandising material, strategies, and tactics.
Their company maintains an active database of over 200,000 individuals that have expressed an interest in doing work for the company on a contract basis and maintains a presence in 5,000 – 8,000 stores over a 3-4-week period.
Scott advises small business owners to “hire the best people you can find, treat them right, and give them opportunity to grow. Work hard at being better while maintaining the ability to act on opportunities. Remember, it’s okay to make mistakes but learn from them.”
Scott gives back to the community through continued support for Boys and Girls Club, Voices for Children, CASA, and Habitat for Humanity.