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Secret Shopping Glossary

By |July 13th, 2016|Mystery Shopping Report Tips, Tips and Tricks|

  Sometimes companies can seem like they’re speaking a whole different language when you’re reading the questions and guidelines. Here are some commonly used terms that should help take the mystery out of filling out mystery shopping surveys: Auctioning - When a server or food runner does not know who ordered which dish, they often [...]

How Can I Write Better Reports?

By |November 23rd, 2015|Mystery Shopping Report Tips|

By Steven Cooley, Customer Impact Editor As an editor, part of my job involves providing feedback to shoppers on the reports that they submit, so that they can improve in the future. This benefits everyone; a shop that is written better requires less editing for us, which means we don’t have to contact the shoppers [...]

Keeping Your Narratives Concise

By |September 14th, 2015|Mystery Shopping Report Tips|

By Amanda Morrissey, Customer Impact Editing Manager We’ve all heard the saying, “Less is more.” But is that really true when it comes to a mystery shopping evaluation? Most of our clients have come to expect a good bit of detail from our shoppers, but they also appreciate when that detail is provided in a [...]

How the Editing Process Works

By |August 1st, 2015|Mystery Shopping Report Tips|

By Danielle Parks, Customer Impact Editor Do you know what happens to your mystery shopping evaluation once you send it in? Does it go straight to the client? Does it sit there in the system for weeks before even being seen? I’m here to shed some light on our process once we receive a shopper’s [...]

Describing Employees in a Mystery Shopping Report

By |May 9th, 2015|Mystery Shopping Report Tips|

By Danielle Parks, Customer Impact Editor Mystery shopping is not only about the timings and the food. It is also about the employees themselves. As a shopper, you might feel a little uneasy about reporting on the people. Although that is an understandable reaction, you should know that all of the information being asked about [...]

A Little Comic Relief: Common Mystery Shop Comment Errors

By |March 7th, 2015|Mystery Shopping Report Tips|

By Amanda Hendrix-Black, Customer Impact Editor Mystery shoppers take their shopping very seriously. For obvious reasons. Some people are full-time shoppers, so it’s their monthly paycheck! Of course, that doesn’t exclude them, or any of us, from the common mistakes that are made. While we’re all being very serious and systematic about shopping, it’s nice [...]

Commenting on Timing Information in a Mystery Shopping Report

By |February 24th, 2015|Mystery Shopping Report Tips|

by Danielle Parks, Customer Impact Editor As a lot of mystery shoppers know, different companies can expect different ways of presenting the same type of information. A good example of this is how to present the timing of a shop experience within a report. Some companies might want to know at exactly what time something [...]

End of the Month Madness

By |August 28th, 2014|Mystery Shopping Report Tips|

by Barbry Booth, Customer Impact Senior Scheduler The end of the month is a hectic time for most mystery shopping companies.  Schedulers are busy wrapping up the month while simultaneously preparing for the start of a new month.  Editors are meticulously reviewing last minute reports that clients are anxious to receive.  Shoppers are coming to [...]

Commenting on the No Answers – Why is this Necessary?

By |July 9th, 2014|Mystery Shopping Report Tips|

By Danielle Parks, Customer Impact Editor As a mystery shopper, you might be wondering why a client would ask you to provide comments on the questions that you answer with a No.  Isn’t this redundant and unnecessary?  Not at all! Think about when you received a lower grade than you might have expected on a [...]

A Mystery Shopper’s Guide to Grammar Girl

By |March 10th, 2014|Mystery Shopping Report Tips|

By Amanda Hendrix-Black, Customer Impact Editor  ed•i•tor - noun : a person whose job is to edit something; a computer program that is used to create and make changes to data (such as words and pictures). While some shoppers may think the latter, the editors for Customer Impact are, in fact, real people whose job [...]